Case Study
Case 33 | Chapter 3 | The Illusion of the Time Moat: What Kind of Legacy Businesses Still Survive?
3.1 The End of the Time Moat Once, “thirty years in business” was almost a get-out-of-jail-free card. Customers recognized you. Neighbors trusted you. Reputation spread by word of mouth. Time itself was the strongest moat. But in Melbourne in 2026, that rule no longer holds.