Case 67 | Neither Resisting External Systems nor Depending on Them, but Knowing What You Are Exchanging

Share
Case 67 | Neither Resisting External Systems nor Depending on Them, but Knowing What You Are Exchanging
An early descriptive guide and a brass caliper — the shift from informational tools to prescriptive system standards.

People naturally use external systems.

Some use other people's expertise. Some use platforms, standards, brands, resources, reach, or even other people's judgment.

So perhaps the question has never really been:

“Should we depend on external systems?”

It may be:

“What exactly are we exchanging when we use an external system?”

Sometimes what is handed over is work. Sometimes execution. Sometimes information. Sometimes resources.

But work, execution, judgment, and responsibility are not necessarily the same thing.

Work can be delegated without delegating judgment.

Execution can be delegated without responsibility disappearing with it.

Using someone else's resources does not mean those resources have become your own capabilities.

Some capabilities may even slowly decline when they are no longer exercised.

What remains may still be a nominal right, while the actual capability is no longer the same.


Hermès is an interesting example.

A brand can be operated by different people, managers, and systems, but ownership, control, management, and actual execution are not necessarily the same thing.

Someone can own a resource without personally carrying out the work.

Someone can also use another person's capability without that capability becoming their own.

So perhaps what matters is not simply who owns something, but:

Who is doing what, and what is being exchanged?


Michelin shows another kind of change.

In 1900, Michelin first published a guide for motorists.

It provided maps, hotels, restaurants, and other information, functioning primarily as a tool to help people travel by car.

In 1920, the guide began charging for itself and removed paid advertisements.

Anonymous inspections and restaurant evaluations gradually developed.

Stars were introduced in 1926.

In 1931, the one-, two-, and three-star hierarchy was established.

In 1936, the descriptions of the stars were formally defined, with three stars representing a restaurant worth a special journey.

Something that originally functioned as a description gradually became a condition.

Restaurants were not simply being described.

Consumers began using those descriptions to decide where to go.

Restaurants could also change how they operated in response.

Travel routes, restaurant positioning, and chefs' decisions could all be influenced by the external signal.

An external system that originally provided information had begun to participate in reality itself.


There is another interesting part here.

Someone can choose to accept such a system.

Someone else can choose to reject it.

In 2017, French chef Sébastien Bras asked Michelin to remove his restaurant, Le Suquet, from the guide.

Michelin agreed, and the restaurant was absent from the 2018 edition.

But in the 2019 edition, Le Suquet returned with two stars.

Bras said he was surprised by this.

In the same edition, Marc Veyrat's restaurant was downgraded from three stars to two.

He asked Michelin to remove the restaurant from the guide altogether. Michelin refused, maintaining that the stars were not something a chef could simply return.

He later took Michelin to court, asking the organisation to explain the reasons for the downgrade.

At the end of 2019, the court rejected his claim on the grounds that he had not demonstrated the alleged harm.

Taken together, the two cases suggest something interesting:

You can refuse a reward without necessarily being able to refuse being described.

And once a description enters a larger system, it is no longer merely a description.

It can begin to influence other people's judgments.


External systems can therefore have several different kinds of relationships with us.

The first is something we actively hand over.

For example, delegating certain work, outsourcing logistics to a platform, or using professional accountants.

The second is something we choose to accept.

A standard, a ranking, a rating, or traffic brought by a platform.

The third is something we never actively handed over, but which nevertheless enters an external system.

Once it enters, it may produce effects we never originally anticipated.

So perhaps what matters is not rejecting external systems.

Nor is it handing ourselves over to them completely.

It is knowing:

what we are exchanging.


A noodle shop can use a platform.

The platform can provide traffic, payments, delivery, reviews, and access to customers that the shop might otherwise struggle to reach.

Those things have real value.

But the customers brought by the platform are the platform's capability. They do not automatically become the noodle shop's capability.

If the platform disappeared tomorrow, the question would become:

How much of what was obtained through the platform would still remain?

An external system can therefore be a node.

But a node does not have to become your identity.

Using it does not mean becoming it.

Leaving it does not necessarily mean rejecting it.


Sometimes an answer should not be completed.

An answer that is too complete can leave too little room for thought and judgment to take place.

External systems can provide standards.

But a standard does not necessarily become the purpose.

External systems can provide answers.

But an answer does not necessarily replace the next judgment.

Experience can reduce costs.

But if judgment is no longer exercised, the ability to judge may gradually decline.


So autonomy does not mean doing everything yourself.

It does not mean rejecting every external system.

Nor does it mean making every judgment yourself.

Perhaps what matters is simply knowing:

Who does what.

What can be delegated.

What can be borrowed.

What can be relied upon.

What may become difficult to recover once it has been handed over.

And what an external system may be able to do for you, without necessarily being entitled to decide for you.

Who does what is itself a judgment.

External systems can change.

Resources can disappear.

Standards can change.

The environment can change.

But if the ability to judge again remains, then even when something once relied upon disappears, it is still possible to decide what to do next.


Case 67|不是抗拒外部系統,也不是依賴外部系統,而是知道自己在交換什麼。

人本來就會使用外部系統。

有人使用別人的技術,有人使用平台,有人使用標準,有人使用品牌,有人使用別人的資源、流量與判斷。

所以問題可能從來都不是:

「應不應該依賴外部系統?」

而是:

「使用外部系統的時候,究竟交換了什麼?」

有時候交出去的是工作,有時候是執行,有時候是資訊,有時候是資源。

但工作、執行、判斷、責任,並不一定是同一件事。

工作可以交出去,不代表判斷也必須交出去。

執行可以交出去,不代表責任也會因此消失。

使用別人的資源,也不代表那些資源就變成了自己的能力。

甚至有些能力,長時間不再使用之後,也可能慢慢退化。

最後留下的,也許仍然是一個名義上的權利,但實際上已經不再具備相同的能力。


Hermès 是一個很有意思的例子。

一個品牌可以交由不同的人、不同的管理者與不同的系統去運作,但「擁有」、「控制」、「管理」與「實際執行」本身並不是完全相同的東西。

一個人可以擁有某項資源,卻未必親自執行。

也可以使用別人的能力,卻不代表那項能力已經成為自己的能力。

所以真正值得看的,不只是「誰擁有」,而是:

誰在做什麼,以及交換出去的是什麼。


Michelin 也是另一種有趣的變化。

1900 年,Michelin 最初出版的是給駕駛者使用的指南。

它提供地圖、旅館、餐廳等資訊,原本更接近一種幫助旅行者使用汽車的工具。

1920 年,指南開始收費,也取消付費廣告。

之後,匿名評審與餐廳評價逐漸發展。

1926 年開始使用星級。

1931 年形成一星、二星、三星的分級。

1936 年又正式整理了星級的描述,其中三星代表值得為了這頓飯特別安排一次旅程。

一個原本只是「描述」的東西,慢慢變成了「條件」。

餐廳不只是被描述。

消費者會因為這個描述決定去哪裡。

餐廳也會因為這個描述改變自己的經營。

旅行者的路線、餐廳的定位、廚師的選擇,都可能受到這個外部訊號影響。

於是,一個外部系統原本只是提供資訊,後來卻開始參與現實本身。


這裡有一個更有意思的地方。

有人可以選擇接受這個系統。

也有人可以選擇拒絕它。

2017 年,法國廚師 Sébastien Bras 要求 Michelin 把他的餐廳 Le Suquet 從指南中撤出。

Michelin 同意了,2018 年版沒有列出這間餐廳。

但到了 2019 年版,Le Suquet 又以二星回到指南裡。

Bras 說,他對此感到意外。

同一版指南裡,Marc Veyrat 的餐廳從三星降為二星。

他要求 Michelin 把餐廳整個移出指南,Michelin 拒絕了,並表示星不是廚師可以交還的東西。

後來他提告,要求 Michelin 說明降星的理由。

2019 年底,法院以沒有證明損害為由,駁回了他的請求。

兩件事放在一起看:

可以拒絕一個獎勵,

不代表可以拒絕被描述。

而一旦一個描述已經進入一個更大的系統,它就不再只是單純的描述。

它可能開始影響別人的判斷。


外部系統因此可以有至少幾種不同的關係。

第一種,是自己主動交出去的東西。

例如把某些工作交給別人,把物流交給平台,把會計交給專業人士。

第二種,是自己選擇接受的東西。

例如接受一個標準、排名、評級或平台帶來的流量。

第三種,則是自己沒有主動交出去,但它仍然進入了外部系統。

一旦進入,就可能產生自己原本沒有預期的影響。

所以真正重要的,也許不是拒絕外部系統。

也不是把自己完全交給外部系統。

而是知道:

自己正在交換什麼。


一間麵店可以使用平台。

平台可以提供流量、付款、配送、評論,以及原本自己很難取得的客戶觸達能力。

這些東西當然有價值。

但平台帶來的客人,是平台的能力,不等於麵店自己的能力。

如果平台今天消失,真正需要重新面對的問題是:

原本依靠平台取得的那些東西,自己還剩下多少?

所以外部系統可以是一個節點。

但一個節點不必變成自己的身份。

使用它,也不代表必須成為它。

離開它,也不代表一定要否定它。


有時答案不應該說滿。

答案說得太滿,反而可能讓思考和判斷失去發生的空間。

外部系統可以提供標準。

但標準不一定就是目的。

外部系統可以提供答案。

但答案也不一定能替代下一次判斷。

經驗可以節省成本。

但不使用自己的判斷,也可能讓判斷能力慢慢退化。


所以自主並不等於什麼都自己做。

也不等於拒絕所有外部系統。

更不等於每一個判斷都必須自己完成。

真正重要的,也許只是知道:

誰來做什麼。

哪些可以交出去。

哪些可以借用。

哪些可以依靠。

哪些一旦交出去,就可能很難重新拿回。

以及哪些東西,即使外部系統可以替你完成,也不代表它應該替你決定。

「誰來做什麼」本身,就是一種判斷。

外部系統可以改變。

資源可以消失。

標準可以改變。

環境也會改變。

但如果仍然保留重新判斷的能力,那麼即使原本依靠的東西消失,也還能重新決定下一步要做什麼。

Read more